If you’re involved in the operation/management of a startup, you’ve already heard a bunch of advice over the past couple of months.  Much of this advice can be summed into about two words: Reduce Expenses.

I did a bit of paraphrasing (there are lots of variations and extensions to this, but it’s close enough).  The advice is intended to accomplish one thing:  give you more “runway” so that you can survive the down-turn.  Overall, I think this idea of increasing the time that you can continue to operate your startup is a pretty good thing to solve for.  The more time you have before you run out of cash, the higher your chances that you’ll actually succeed.   I’ve said this about long-term startup strategy before:

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