If you’re sheltering cash to focus on development, then cut the services and expenses that will not impede your ability to cross the threshold. If you’re conserving funds to prolong life, then realize that the only fountain of youth is cash itself. Focusing energies on generating revenue, increasing visibility, and enhancing customer loyalty are the most effective strategies for underwriting longevity, and hopefully growth, especially during an economic downturn. Continue Reading…

The topic of partnerships comes up relatively frequently in startup circles.
The common question entrepreneurs have about partnerships with Some Big Powerful
Company (SBPC) can be reduced down to something like this:

Q: “My startup has the opportunity to explore a partnership
with a Big, Powerful company. What should I do?”

(Short) Answer: Don’t.

Of course, there are exceptions, but on average, not knowing anything about
you, your startup, the big company you are dealing with or the terms of the
deal, I think this is good advice almost all of the the time.

Let’s dig a bit deeper into some of the analyis that I’d put into making the
decision. One warning/disclaimer: I’m not a lawyer and don’t play one on TV.
This is not legal advice. If you’re signing a deal, make sure to get competent
counsel.

Continue Reading…