You’re probably familiar with Abraham Maslow’s Hierarchy of Needs. Think back to your Psychology 101 class, and if you’re still drawing a blank, here’s the 10-second overview. The basic idea behind his hierarchy of needs, which usually manifests itself in the color-coded, neatly divided pyramid below, is that there are various levels of human needs. If, and only if, the basic physiological needs on the bottom portion of the pyramid are met, can the individual focus on higher level (non-basic) human needs. I believe this same concept can be applied to how your customers relate to your brand.

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If you’ve attended any sort of time management, goal setting or time management class in high school or college, you’d feel that you might have been beaten over the head with the Vilfredo Pareto bat.

Originating as a study that showed 20% of Italy’s population held 80% of its wealth, the concept of Pareto Efficiency (also known as the Pareto principle or 80-20 rule) introduced the idea of efficiency into everything you do. It’s not just enough to work hard, you need to work smart too.

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