Presenting One Face In Business Can Be Important To Customer Satisfaction
April 22, 2009This might seem like silly question for a one-person business (“I only have one face”), but as your company gets larger, it becomes critically important. I started thinking about this as I have navigated through the maze of relocating my mother-in-law to a retirement community from her house. Some companies seem to be able to pull off this “one-face” business, while others fail utterly. For some reason, banks and insurance companies seemed to have more trouble than other companies. And, in a surprise, I had as much trouble with small companies as large ones, for different reasons. How well your company presents one face to its customers makes a huge difference in customer satisfaction.