I slagged eMarketer last week for misleading reporting on Twitter usage, so in the spirit of fair play, I’ll show them some love for an interview they did with Kevin Ertell, Vice President of Retail Strategy for ForeSee Results.

In the interview, Kevin nailed the top thing that every single business should have on the top of their to do list:

“We’re seeing at many, many retailers that the amount of people that say they came to make a purchase today is 20% or higher. Yet, those people’s conversion rates are nowhere near 20%. So, there’s a massive gap there, and a lot of that gap can be attributed to usability issues. ” Continue Reading…

Most of the guides, how to articles, and general industry advice we have read on social media marketing contain some “myths” :

Continue Reading…