Last week in this space, I posed the musical question, “Are You Optimizing for Search Engines or for Customers?” Then, on Friday, I continued this theme in my talk at Search Insider Summit by focusing on the choice between search engine optimization vs. customer connection. One reporter summed it up as “search marketers need an attitude adjustment,” which might be true, but I want to go a bit further.

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Have you ever been sitting in a restaurant and heard someone utter something not so nice about one of their clients? I have. Way too often.

It’s easy to forget that you’re in a public place when you’re having a one on one chat with someone you trust. As you chatter on about what’s going on in your business and the latest client who you are doing business with, it’s important to remember that the world is very small.

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