If you have a business-to-business (B2B) Web site, you’re probably tired of all the trite advice you see out there from experts who are clearly speaking to those in the business-to-consumer (B2C) industry. I mean, each time you read these opinions about what you should do, do you find yourself asking, “How is that realistic in my B2B business?” And you might be wondering where the really smart B2B marketers look for their new ideas. And the answer is…those crazy B2C Web sites. Let me explain why.

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Imagine you’re havingsome big, high falutin’ meeting. Perhaps it’s a board meeting. Or, if you don’t have a board, perhaps it’s a management team meeting. Or, if you don’t have a team, perhaps it’s just you talking to yourself at 3:00 a.m. in the morning. Whatever mechanism it is you have to talk about important issues and make decisions, imagine that meeting. Are you imagining it? Good.

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