You know what you need, or would like, to know about your customers. First, basics, like addresses, correct names and titles, phone numbers, company description, and then much more.
I have a friend who is a struggling entrepreneur and has been for years. While he’s fabulous at what he does his business has never really taken off. About a month ago I dropped him an email because I had a client who could use his services.
Then, oddly, I didn’t hear back from him. We’ve worked together on and off for years, and he’s usually really responsive. So I picked up the phone and gave him a call. Turns out he never saw my email come through.