How easy are you to fool? Most of us tend to consider ourselves savvy professionals. After all, if you have your own business you clearly have some level of aptitude when it comes to the business world around you. Yet there are still situations where we may end up taken in, tricked, misled, or just plain romanced. The problem is, all around in the world there will always be some new technology or feature that could help change your business.

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Demystifying better social media marketing often starts with doing a better job of connecting with customers. But how can you connect with customers if you don’t know who they are?

Do you know who your customers are? Do you know what they search for and talk about on social networks? What influences them to buy or to recommend things to others?

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