To truly see opportunities within social media requires viewing the consumer landscape through a different lens…

Social media is enjoying yet another gust beneath its wings. Google Plus is rekindling the love affair of social networking among the early adopters and mavens who friended their way to higher Klout scores and also social network fatigue. The numbers of social network users are soaring well past 10 figures. Even celebrities such as Bono, Justin Timberlake, Ashton Kutcher, Lady Gaga et al, are not only living social, they’re putting their money where their cliques are by actively investing in emerging social technologies.

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Foursquare is an emerging mobile network that connects people and places through mobile phones. While it isn’t the only player in the space, Foursquare does appear to be the game to beat. The 800 pound gorilla is Facebook Places but other geo-location nicheworks are also growing including Loopt and Gowalla. Each equally bring together the real and virtual worlds, unlocking the world around consumers through checkins and supporting gaming mechanics and social effects integrated into the experience. Foursquare has blazed the trail and as a result, it’s rewarded with escalating consumer adoption and engagement.
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