The web is flush with change and innovation. Gone are the days of linear information flow and incremental growth. Content flows in every direction through a variety of platforms, formats and devices.  The mass adoption of the social and mobile web have facilitated a revolution of information access, sharing and publishing at a scale never before experienced.

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“Every no gets you closer to a yes.”

Permeating the human science (or art) of sales is this fundamental idea: sales fail all the time. Continue Reading…