About the Author: Jim Tobin is president of Ignite Social Media, one of the nation's first dedicated social media agencies. With years of experience of marketing and public relations, Jim formed Ignite out of the need for businesses to better communicate with their customers through social media. Visit Ignite Social Media
Large brands like the ones we work with typically include social media marketing as part of a much larger marketing mix, as they should. They frequently run TV ads, banner ads, PR programs, pay-per-click, print ads, out of home, event marketing and more.
A couple of days ago, Steven Baker of Business Week published “Beware Social Media Snake Oil,” warning that “hordes of marketing ‘experts’ are promoting the value of wikis, social networks, and blogs.”
Since I run one of the nation’s largest social media agencies (and help some of the world’s largest brands with social media marketing), people asked me what I thought of it. It’s not an answer I can condense to a tweet. So here goes:
