Wherever you are right now, whatever your past, you can be a successful entrepreneur or serial entrepreneur.
There’s a well-worn line of thought in entrepreneurial circles that suggests that if do what you love, the money will come.
Marketing podcast with Phil Auerswald (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
One of the most important things business owners often fail to do is to make their website remarkable. It really doesn’t matter what industry you’re in or how many other websites you’re competing against, making your site stand out from the pack is absolutely essential.
Last week in this space, I posed the musical question, “Are You Optimizing for Search Engines or for Customers?” Then, on Friday, I continued this theme in my talk at Search Insider Summit by focusing on the choice between search engine optimization vs. customer connection. One reporter summed it up […]
Have you ever been sitting in a restaurant and heard someone utter something not so nice about one of their clients? I have. Way too often. It’s easy to forget that you’re in a public place when you’re having a one on one chat with someone you trust. As you […]
No, I don’t mean to take them off the shelves, or rip up your catalog. Yes, I know that if we don’t sell things, we cease to make a living. I’m talking about a style of marketing that seems focused on nothing but the final sale, while missing all of […]
I had an interesting conversation over the weekend with Marvin, who called me to discuss Network Marketing. Somehow we had become connected through Facebook or another social networking website and he thought that since we were tagged as being friends online he believed that that gave him permission to call […]