Changes To Your Business May Not Always Go Well
May 27, 2009Let me start with a photograph so you can see what I’m talking about:
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Business Blogging Is Nothing To Fear
March 25, 2009Remember when you were a kid and someone inevitably would say that the Boogie monster was going to get you? If you don’t remember that then just humor me. Maybe that was a New Jersey thing but I doubt it very much. Oh this has nothing to do with any lame “musical” duo either.
Tap Your Entrepreneurial Skills to Survive the Recession
March 11, 2009If it seems odd that I made it all the way through career survival week without mentioning entrepreneurship or striking out on your own to start a business instead of working for “the man” (or the woman, for that matter) – this is the post for you. Being an entrepreneur isn’t just about starting your own business, though. There are many other ways that you can tap your own latent entrepreneurial spirit to help you survive the recession. Here are just a few: Continue Reading…
Relating Your Brand To Your Customers Needs
February 24, 2009You’re probably familiar with Abraham Maslow’s Hierarchy of Needs. Think back to your Psychology 101 class, and if you’re still drawing a blank, here’s the 10-second overview. The basic idea behind his hierarchy of needs, which usually manifests itself in the color-coded, neatly divided pyramid below, is that there are various levels of human needs. If, and only if, the basic physiological needs on the bottom portion of the pyramid are met, can the individual focus on higher level (non-basic) human needs. I believe this same concept can be applied to how your customers relate to your brand.
Enhance Your Business And Stand Apart From Other Companies
January 28, 2009Alright, so we all are aware that recession is going on. We better call it a financial crunch. But when will it stop? Speculations are all over in the air. Some are saying, by the end of April, and others are of the view that it will take a long time to be at its normal! Who to believe? But we know what we have to do at a personal front. Cut costs, layoffs, freeze in wages, and other such things… Is there no other way out? Come on, think, there can be other ways as well to deal with this situation!
Of course, you can cut your advertisement budget, go into a super efficient work mode, tell your employees to come on weekends, layoff your non performing employees, cut their increments, produce more per head, put extra burden on employees because you know that they can’t say anything, spend less but earn more… what else?
Building Your Business in a Recession Without Fear
December 23, 2008If you’re sheltering cash to focus on development, then cut the services and expenses that will not impede your ability to cross the threshold. If you’re conserving funds to prolong life, then realize that the only fountain of youth is cash itself. Focusing energies on generating revenue, increasing visibility, and enhancing customer loyalty are the most effective strategies for underwriting longevity, and hopefully growth, especially during an economic downturn. Continue Reading…
How To Survive During An Economic Downturn
November 26, 2008If you’re involved in the operation/management of a startup, you’ve already heard a bunch of advice over the past couple of months. Much of this advice can be summed into about two words: Reduce Expenses.
I did a bit of paraphrasing (there are lots of variations and extensions to this, but it’s close enough). The advice is intended to accomplish one thing: give you more “runway” so that you can survive the down-turn. Overall, I think this idea of increasing the time that you can continue to operate your startup is a pretty good thing to solve for. The more time you have before you run out of cash, the higher your chances that you’ll actually succeed. I’ve said this about long-term startup strategy before: