August 19, 2017

How To Build True Longevity In Your Business

January 5, 2011 Danny Brown

If you take a look at a list of the oldest businesses in the world, you’ll see the glaringly obvious fact that the majority of the companies listed are Japanese. Germany makes a good argument for having a fair few, while the U.S. begins a late charge once they broke […]

How To Successfully Replace Your Social Media Voice

September 29, 2010 Rohit Bhargava

Yesterday’s NY Times featured a cover story about an increasingly common problem of turnover that many Broadway musical productions are facing. As more and more of these shows feature recognizable star actors as headliners like The Producers with Nathan Lane and Matthew Broderick, they run into the inevitable problem of […]

Can Technology Solve the Project Execution Problem?

June 16, 2010 Curt Finch

Project management technology has been around for years now, so the problem of project execution must be basically solved, right? Wrong. The Standish Group has found that 68% of technology projects failed in 20091. Does this mean that project management solutions are just a waste of time? The truth is […]

Finding Employees To Be The Voice Of Your Brand

May 5, 2010 Rohit Bhargava

You might have noticed a trend in more and more marketing, where large brands are featuring real people and actual employees in their ads. The end of the new Intel ads feature employees singing the well known “Intel bong” – the four note chime at the end of their ads. […]

Creating And Using Avatar For Your Business

October 12, 2009 Neville Hobson

Do you ever pause and think about the avatar you use online as the visual representation of you: your persona or alter ego? What it says to others about you and the organization you work for or represent? Avatars are creeping into business environments and will have far reaching implications […]

How To Build A Sales Team When Your Business Needs Them

August 5, 2009 Dharmesh Shah

First off, just to be clear, I’ve never been a sales person.  I’ve never even played a sales person on TV.  All the points below have been pulled from startup sales teams that I think work pretty well (including the team at my marketing software startup). Building Startup Sales Teams […]

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